Alternatives to down

The cold truth about down is that there is no ethical way to obtain it. With the technological innovation we have today, we can stay warm even in the coldest of climates without compromising our values.

These materials are free from animal cruelty, and are produced with minimal environmental impact.

If you're looking for material innovations still in development, explore our page on down alternative innovation at CIRCUMFAUNA.

PrimaLoft P.U.R.E

Warmer than down, water resistant unlike down. This material is synthetic, and largely made of recycled post-consumer waste plastics.

This was the case for PrimaLoft, and then PrimaLoft P.U.R.E was released, seeing the added benefit of a 48% reduction in CO2 emissions during material production.

PrimaLoft Bio

This down alternative is able to biodegrade in under two years in accelerated landfill conditions, because of microbes within the fibre. After biodegradation this material transforms into water, carbon, biomass and humus.

The material remains just as warm as down, as well as water resistant.

FLWRDWN

Created by Pangaia, Flowerdown (or FLWRDWN) is made of sustainably sourced wildflowers, which are made into a bio-polymer with the use of an aerogel made largely from recycled paper. This aerogel increases thermal insulation, and water repellency.

This material is completely biodegradable.