Advancing fashion by confronting injustices harming us all.
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Working for a fashion system that upholds total ethics, by prioritising the life and wellbeing of our fellow animals, people and the planet we share.
Fashion is a way of expression. We all wear clothes and say something to the world in what we choose to clothe ourselves in. It’s time our choices reflect what we really want for our shared planet.
For too long, conversations around improving fashion have been tunnel-visioned by looking at only one pillar of justice, be it environmental, humanitarian, or anti-speciesist. Our mission is to combat all three key injustices together.
The most effective way to move beyond injustices in the fashion industry is by primarily addressing fashion’s animal-derived product supply chains, which at once harm humans, our fellow animals and the planet. We work to uproot and justly transition beyond these harms through recognition of their shared core: the prioritisation of profit over life.
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Our work has gained international mainstream and fashion media attention
The issues
For all there is to love about fashion, there are plenty of problems to be solved in the industry creating it. Here, we outline some of the most serious issues taking place in the fashion industry today. By sharing information, both the fashion industry and consumers can consider their contribution to these problems, and how we can work together to create positive change.
Image: Cattle ranching in the Amazon / A C Moraes
Total ethics material guide
The materials we choose to design and dress ourselves with matter enormously to the wellbeing of our planet and all those who live on it. Understanding the impact of different materials on our climate, biodiversity, land, water, people and our fellow animals is critical to creating a total ethics fashion system which benefits us all.
Articles
We write trustworthy, well referenced articles about everything that falls under the umbrella of total ethics in fashion. From deep-dives into carbon emissions associated with certain materials to fashion myth-debunking and explanations of what total fashion ethics really looks like, there’s a lot here to learn about.
Our ecosystem
We’re proud to have engaged, supported and worked with a wide and diverse range of charities, organisations, political parties and councils, in order to work towards a total ethics fashion system.
Support our work
The more financial support we have from people like you, the more we can do to create a total ethics fashion system. Please consider donating to our registered non-profit – every dollar counts.