Here’s how fashion purchases have changed since the pandemic

So much has changed about our lives since the beginning of the pandemic. Too, so much has changed about the way we see the world, and so how we act.

Amongst a lot of difficulty, it’s very positive to see in FOUR PAWS’ recent commissioned surveying, shared in full with Collective Fashion Justice, that 50% of adults have changed their fashion purchasing habits since COVID-19 hit, and particularly, to see how positive these changes are:

One fifth of people now seek out clothes of a higher quality, that are more durable, sustainable and animal-friendly.

Over one in ten people now avoid clothing derived from animals completely.

86% of people now believe the protection of animals should be a priority for fashion brands.

These are wonderful changes, and we are sure we will continue to see similar change.

Be a part of it!